Chapter 19: Persuasive Speaking

This chapter will explore the principles of persuasive speaking, including the purpose of persuasion and the challenges involved in influencing others. You will learn key definitions and traditional approaches to persuasion, as well as strategies for constructing effective persuasive speeches. 

Time Stamps: 

0:00:00 – Chapter 19: Persuasive Speaking 

0:00:07 – 19.1 Why Persuade? 

0:02:40 – 19.2 A Definition of Persuasion 

00:12:14 – 19.3 Why is Persuasion Hard? 

00:21:14 – 19.4 Traditional Views of Persuasion 

00:29:42 – 19.5 Constructing a Persuasive Speech